# A/B Test variant agent demo

## Automate A/B test creation with Writer Playbooks—generating five variations for headlines, hero images, value propositions, and CTAs optimized for conversion metrics.

[Register](https://academy.writer.com/checkout/2towesqvufrds)

### About this course

**Ditch the endless brainstorming and generate A/B tests on autopilot**  
Launching a new campaign means testing. A lot of testing. But manually drafting control copy, spinning up multiple variations, and debating which metrics to track is a massive time sink. By the time you actually have your variants ready, your creative energy is completely tapped out.

Watch how we flip the script. In this demo, we take an Apple iPhone product brief and turn it into a full-scale testing strategy in moments—showing you how to eliminate the manual setup entirely.

**The old bottleneck:**
- Staring at a blank page trying to invent five different ways to pitch the same product
- Manually mapping out hero image concepts, value props, and CTAs for every single test
- Wasting hours on campaign setup instead of focusing on the actual launch strategy

**The automated workflow:**
- Drag, drop, and done: Drop your product brief into a WRITER Playbook and let it run—zero manual prompting required.
- A complete strategic package: Instantly receive an executive summary and a deep-dive target audience analysis.
- Five ready-to-launch variants: Get a baseline control plus four distinct variations, fully fleshed out with headlines, hero image concepts, value propositions, and CTA copy.
- Built for conversion: Every variant comes with predefined key metrics, so you know exactly what to optimize for during the launch.

## About the instructor

**Jillian Freidus**  
Head of Sales Partnerships  
Jillian Freidus leads GTM Partnerships at Writer. With 8 years in AI, she joined Writer in 2022 to build the partnerships function from the ground up, focused on how ecosystem collaboration can accelerate enterprise transformation and ROI.

### More resources
- [Get technical in the WRITER Developer Portal](https://dev.writer.com/home/introduction)
- [Find answers in the WRITER Help Center](https://support.writer.com/)
- [Subscribe to the WRITER YouTube channel](https://www.youtube.com/channel/UC281-zvPEcDSUJecVImA-KA)