Becoming an AI leader

You've transformed your own work. Now transform everyone else's. You'll package and deploy your best playbooks, build your 30-day activation plan, and become the AI champion your entire organization comes to.

About this course

You've done the hard work—building sophisticated workflows, automating execution, creating brand-consistent AI, and unlocking enterprise intelligence. Now it's time to stop doing this just for yourself and start doing it for everyone around you. This capstone course is about becoming the person who elevates your entire team's capabilities: the AI champion everyone turns to. You'll receive the Playbook Starter Kit—six production-ready workflows you can customize and deploy immediately, including a Web Data Extractor, Meeting Action Package, Document Intelligence Assistant, Research Intelligence Report, Project Deliverables Package, and Performance Dashboard. You'll also get the interactive discovery playbook, so you can let WRITER interview you and suggest the workflows that fit your role and pain points best. Then you'll build your 30-day post-certification activation plan: a clear week-by-week roadmap from deploying your first playbooks (Week 1) to adding your brand layer (Week 2), connecting your tools (Week 3), and enabling your team (Week 4). You'll learn enablement strategies for different learning styles and develop the language to communicate your AI impact to leadership. By the end, you won't just be someone who uses WRITER well—you'll be the person who transformed how your entire organization works with AI.

Duration
20 min

Audience
You've built sophisticated automation and you're ready to make it matter beyond your own work. This course is for team leads, department managers, change agents, and anyone who wants to be known as the person who brought real AI transformation to their organization. If you've ever thought 'I wish my whole team could do this,' this is the course that makes it happen.

Learning objectives
You will:

Receive and customize the Playbook Starter Kit—six production-ready workflows you can deploy immediately across your organization.
Build a 30-day post-certification activation plan with clear week-by-week milestones for deploying playbooks, adding your brand layer, connecting tools, and enabling your team.
Package your best playbooks into shareable collections your team can access, run, and customize independently.
Learn enablement strategies for different learning styles—from casual sharing to structured training—so every colleague can become a confident WRITER user.
Develop the language and metrics to communicate AI impact to leadership and stakeholders.
Go from individual AI practitioner to organizational AI champion—the person your whole team comes to when they want to do more with AI.

About the instructors

Ashley Kennedy
Principal Learning Experience Designer.
At WRITER, Ashley Kennedy designs next-generation AI education that bridges technical complexity and human understanding. As Principal Learning Experience Designer, she builds programs that make GenAI genuinely actionable — translating technical concepts into confident, applied practice. Her 20 years in film and video anchor that work in deep creativity and storytelling.

David Herbert
Lead Learning Experience Designer, Enterprise AI
David Herbert is Lead Learning Experience Designer, Enterprise AI at WRITER. He brings 12+ years of experience designing learning programs across edtech, media government, and enterprise AI, with a focus on helping people build practical skills through clear, hands-on learning experiences.

Sneak Peek

1 lessons

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