Connecting AI to your business

Your business runs on data that already exists. You'll connect WRITER to the tools you use every day—Gmail, Salesforce, Sheets, and more—and set up triggers so your workflows run automatically, without you lifting a finger.

About this course

Right now, you're manually bridging the gap between WRITER and your business: copying data between tools, uploading the same documents repeatedly, triggering workflows by hand every week. You're doing the work of a connector when the systems should be connecting themselves. This course changes that completely. You'll learn how connectors integrate WRITER with the applications you already use—Google Workspace, Microsoft 365, Slack, Salesforce, and many more—so data flows in automatically and results flow out to exactly the right place. You'll configure inbound connectors to pull real data directly into your workflows, and outbound connectors to push results where they need to go. Then you'll set up triggers: schedule-based automation that runs your playbooks on a reliable cadence, and event-based automation that fires the instant something happens—an email arrives, a record updates, a calendar event is created. By the end, you'll understand the full Automation Maturity Progression—from manually running playbooks to Stage 4 fully autonomous workflows operating 24/7 while you sleep. Stop being the bridge. Become the architect.

Audience

You've built great playbooks and now you want them to run themselves. This course is for operations-focused professionals, technical marketers, and anyone who is tired of manually connecting systems that should connect automatically. If you manage workflows that span multiple tools—or you've ever copied data from one system to another when a connector should be doing it for you—you're exactly where you need to be.

Duration

30 min

Learning objectives

You will:

Connect WRITER to your existing tech stack with inbound and outbound connectors—including Google Workspace, Microsoft 365, Slack, Salesforce, and more
Configure inbound connectors to pull real data from your business systems automatically into your workflows
Set up outbound connectors to push workflow results to the right tools without manual steps
Create schedule-based triggers for recurring reports, analyses, and team communications
Set up event-based triggers that fire instantly when emails arrive, records change, or specific events occur
Progress through the Automation Maturity stages—from manual execution to fully autonomous workflows running around the clock

About the instructors

Ashley Kennedy
Principal Learning Experience Designer
At WRITER, Ashley Kennedy designs next-generation AI education that bridges technical complexity and human understanding. As Principal Learning Experience Designer, she builds programs that make GenAI genuinely actionable — translating technical concepts into confident, applied practice. Her 20 years in film and video anchor that work in deep creativity and storytelling.

David Herbert
Lead Learning Experience Designer, Enterprise AI
David Herbert is Lead Learning Experience Designer, Enterprise AI at WRITER. He brings 12+ years of experience designing learning programs across edtech, media government, and enterprise AI, with a focus on helping people build practical skills through clear, hands-on learning experiences.

Sneak Peek

1 lessons

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