Designing agentic solutions
Designing agentic solutions
Stop recreating your best work from scratch. You'll build your first automated playbook, make the shift from task-based AI to agentic workflows, and design systems that run your expertise—not just once, but every time.
About this course
Your expertise is valuable—but right now, it gets recreated manually every single time. That competitive intelligence battlecard that takes 6-8 hours of strategic thinking? You build it once, send it, and then do it all over again next quarter. This course shifts how you see your work entirely. Instead of asking 'what do I need to do next?', you'll start asking 'what system should I build?' You'll discover the agentic shift—the fundamental difference between prompting AI one task at a time and designing playbooks that encode your thinking into repeatable, automated workflows. You'll learn exactly how WRITER's agentic system works: the 3-step execution process and the four building blocks that power every workflow. Then you'll build your first real playbook from scratch and watch it generate actual output. And you'll see how Maya, Jamal, and Lin each take that very same playbook and customize it for completely different business needs—showing you how to apply these patterns to your own work. By the end, you'll have crossed a real threshold: from someone who uses AI to someone who builds with it.
Audience
You're ready to move beyond prompting AI one task at a time. Maybe you're a marketer, a strategist, or a knowledge worker who sees the potential of AI and wants to actually harness it. Maybe you've tried chatbots and AI assistants and felt like you were leaving all the real power on the table. This course meets you where you are and gets your hands dirty immediately. No prior programming or AI experience needed—just a willingness to build something real.
Duration 35 min
Learning objectives
You will:
- Understand the agentic shift—why designing automated workflows is fundamentally different from task-based AI prompting, and why it changes everything about how you work
- Learn how WRITER's agentic system works, including the 3-step execution process and the 4 building blocks that power every workflow
- Build your first playbook from scratch using variables, multi-step logic, and proper architecture—and watch it generate real output
- Create a competitive intelligence battlecard that automates hours of manual work
- See one playbook applied three different ways by Maya, Jamal, and Lin—and understand how to customize automation for your own role and needs
About the instructors
Ashley Kennedy
Principal Learning Experience Designer
At WRITER, Ashley Kennedy designs next-generation AI education that bridges technical complexity and human understanding. As Principal Learning Experience Designer, she builds programs that make GenAI genuinely actionable — translating technical concepts into confident, applied practice. Her 20 years in film and video anchor that work in deep creativity and storytelling.
David Herbert
Lead Learning Experience Designer, Enterprise AI
David Herbert is Lead Learning Experience Designer, Enterprise AI at WRITER. He brings 12+ years of experience designing learning programs across edtech, media government, and enterprise AI, with a focus on helping people build practical skills through clear, hands-on learning experiences.
Sneak Peek
1 lessons