Imagining AI transformation

Before embarking on your Passport journey, see what's possible. In this primer, dive into the possibilities of AI transformation. Then, get a detailed look at each course and credential waiting for you. Consider it your orientation to Passport—and your first reason to be excited about the journey ahead.

About this course

Right now, you're probably spending most of your day managing AI one prompt at a time—productive, yes, but stuck in execution mode. This course changes that feeling immediately. Before you learn how WRITER's agentic AI works, you'll see what it can do: watch sophisticated playbooks generate complex work instantly, see real bottlenecks transformed into breakthrough workflows, and understand exactly where you are in your AI journey—and where you could go. Through three real stories of transformation, you'll see professionals just like you shift from being the bottleneck to becoming the architect. No technical knowledge required—just bring your curiosity and a willingness to imagine a different way of working. This is your entry point to WRITER Passport, and it's designed to give you one thing above all else: the excitement and clarity to get the most out of everything ahead.

Audience
You're at the very start of your WRITER Passport journey—and this is where every great journey begins. Whether you're brand new to AI or already experimenting with it day-to-day, this course is designed for you. No technical background required. All you need is curiosity about what AI can actually do for your work, and a readiness to see it firsthand.

Duration 10 min

Learning Objectives

You will:

• See agentic AI in action—watching real playbooks generate sophisticated work instantly
• Discover the transformation from bottleneck to breakthrough through three real workflow stories
• Understand exactly where you are on your AI journey today—and what becomes possible as you progress
• Feel the difference between managing AI one task at a time and letting intelligent workflows run themselves
• Build the excitement and clarity you need to succeed in every course ahead

About the instructors

Ashley Kennedy
Principal Learning Experience Designer
At WRITER, Ashley Kennedy designs next-generation AI education that bridges technical complexity and human understanding. As Principal Learning Experience Designer, she builds programs that make GenAI genuinely actionable — translating technical concepts into confident, applied practice. Her 20 years in film and video anchor that work in deep creativity and storytelling.

David Herbert
Lead Learning Experience Designer, Enterprise AI
David Herbert is Lead Learning Experience Designer, Enterprise AI at WRITER. He brings 12+ years of experience designing learning programs across edtech, media government, and enterprise AI, with a focus on helping people build practical skills through clear, hands-on learning experiences.

Sneak Peek

1 lessons

Course preview images