Market & competitive intelligence agent demo

Automate weekly competitive intelligence gathering with playbooks—monitoring multiple competitors across pricing, products, and social campaigns, then delivering branded HTML email reports to stakeholders.

About this course

Turn hours of competitor research into an automated weekly brief
Keeping tabs on your rivals is a full-time job you don't have time for. You're constantly refreshing their websites, hunting for hidden pricing changes, and trying to piece together their latest product strategy. By the time you compile all this scattered research into a readable report for your team, the market has already shifted.

In this demo, we show you how to build a Competitive Intelligence Agent that does the heavy lifting for you.

We use Alo Yoga as our example, setting up a system to monitor heavyweights like Lululemon, Gymshark, and Fabletics so you never miss a strategic move again.

The manual research trap:

Scouring the web by hand to track competitor marketing activities and surprise product drops
Struggling to connect random competitor updates to your own brand's strategic priorities
Wasting hours formatting raw data into an email update that leadership actually wants to read

The automated intelligence system:

Outcome-driven setup: Just describe what you want—"deliver weekly competitive insights grounded in our positioning framework"—and attach your strategy documents.
Deep web analysis: The agent automatically scours the internet for pricing changes and product announcements, analyzing everything through the lens of your brand.
Beautifully formatted reporting: Instantly generate a clean HTML email complete with an executive summary, emerging trends (like physical retail shifts), and specific competitor findings.
Actionable strategic implications: Go beyond raw data to get clear recommendations on how your brand should respond to market changes.
Scheduled routines: Set the Playbook to run automatically every week, delivering fresh, timely intelligence straight to your inbox without any manual work.

About the instructor

Matt Sobel
Director, Partnerships

Matt Sobel is Director of Strategic Partnerships at WRITER. For 3+ years he has worked with the world's largest consulting partners to deploy AI agents in the enterprise. Passionate about helping people use AI in their personal lives and at work, he shares practical use cases and demos on LinkedIn.