Multi-format content creation agent demo
Multi-format content creation agent demo
Scale personalized content creation across customer segments using playbooks—automatically generating six unique landing page variations tailored to distinct audience behaviors and preferences.
About this course
Stop manually segmenting your copy and let your data do the writing
You have incredible customer data sitting in Snowflake or Databricks, but turning those insights into actual marketing copy is a massive bottleneck. You are manually pulling research, defining personas, and rewriting the same landing page dozens of times to fit different audience segments. It is slow, tedious, and leaves your best data underutilized.
In this session, we show you how to bridge the gap between complex data and resonant messaging. Using a Capital One case study, we demonstrate how to tether WRITER Agent Playbooks directly to your customer segmentation data to generate high-performing assets automatically.
The data disconnect:
- Translating raw market research into segment-specific assets by hand
- Manually rewriting landing pages and CTAs for every unique audience persona
- Relying on labor-intensive workflows that slow down your speed to market
The automated ecosystem:
- Connect your data directly: Seamlessly integrate live data from Snowflake or Databricks using Writer's enterprise connectors.
- Architect intelligent segments: Use agents to conduct deep market research and define nuanced personas (like "wellness-focused millennial managers").
- Automate creative variation: Generate high volumes of personalized content—from landing pages to CTAs—optimized for unique audience motivations.
- Eliminate manual intervention: Transition from labor-intensive content creation to truly automated, outcome-based workflows.
About the instructor
Matt Sobel
Director, Partnerships
Matt Sobel is Director of Strategic Partnerships at WRITER. For 3+ years he has worked with the world's largest consulting partners to deploy AI agents in the enterprise. Passionate about helping people use AI in their personal lives and at work, he shares practical use cases and demos on LinkedIn.