All learning

All learning

WRITER Agent quickstart

Learn how to build automated, multi-step workflows using WRITER Agent. This 10-minute video covers essential features like playbooks, connectors, triggers, skills, and projects to help you create your first automated workflow from start to finish.

WRITER Agent quickstart

Imagining AI transformation

Before embarking on your Passport journey, see what's possible. In this primer, dive into the possibilities of AI transformation. Then, get a detailed look at each course and credential waiting for you. Consider it your orientation to Passport—and your first reason to be excited about the journey ahead.

Imagining AI transformation

Designing agentic solutions

Stop recreating your best work from scratch. You'll build your first automated playbook, make the shift from task-based AI to agentic workflows, and design systems that run your expertise—not just once, but every time.

Designing agentic solutions

Prompting for outcomes

You already know what great output looks like. Now learn to communicate that to AI. You'll master outcomes-based prompting—describing what success looks like, not just steps—and transform how every playbook you build performs.

Prompting for outcomes

Scaling AI workflows

Your best work shouldn't stay locked in your workspace. You'll use variables to customize playbooks infinitely, organize them into shareable Projects, and multiply your automation across an entire team—not just yourself.

Scaling AI workflows

Connecting AI to your business

Your business runs on data that already exists. You'll connect WRITER to the tools you use every day—Gmail, Salesforce, Sheets, and more—and set up triggers so your workflows run automatically, without you lifting a finger.

Connecting AI to your business

Passport Core

Test your knowledge of the core concepts of Courses 1 through 4 of WRITER Passport. Earn your WRITER Passport Core credential.

Passport Core

Crafting branded AI

Brand consistency at scale isn't about reviewing everything—it's about encoding your standards into AI. You'll build Skills, Voice profiles, and custom instructions so every output is brand-perfect before it ever reaches you.

Crafting branded AI

Unlocking enterprise intelligence

Your company has years of institutional knowledge—and your AI doesn't know any of it yet. You'll give WRITER direct access to your organization's data, make every playbook organization-aware, and build intelligence that compounds over time.

Unlocking enterprise intelligence

Becoming an AI leader

You've transformed your own work. Now transform everyone else's. You'll package and deploy your best playbooks, build your 30-day activation plan, and become the AI champion your entire organization comes to.

Becoming an AI leader

Passport Pro

Test your knowledge of the core concepts of Courses 5 through of WRITER Passport. Earn your WRITER Passport Pro credential.

Passport Pro

Welcome to WRITER live workshops

Make the shift from one-off prompts to AI that handles the routine — so you can focus on the work only you can do.

Welcome to WRITER live workshops

Automate field marketing: Event planning, reusable skills & on-brand presentations

Teach your tactics once. Scale yourself as a marketer.

Automate field marketing

WRITER at Work: New ways to create on-brand assets on repeat

Quick wins, real results, marketer to marketer. Go from one-off prompts to repeatable workflows for polished assets.

WRITER at Work

Audience targeting & segmentation agent demo

Transform customer databases into campaign-ready audience segments with detailed personas using playbooks—delivering strategic insights, messaging recommendations, and formatted exports for Meta and Google Ads.

Audience targeting & segmentation agent demo

Brand compliance QA agent demo

Build comprehensive QA agents using Playbooks to review digital content against brand guidelines and legal compliance standards—analyzing both text and visual elements simultaneously.

Brand compliance QA agent demo

Competitive intelligence agent demo

Build adaptive competitive intelligence playbooks that continuously monitor competitors and deliver weekly strategic dashboards—automatically adjusting when markets shift without rebuilding workflows.

Competitive intelligence agent demo

Campaign performance analysis agent demo

Transform performance marketing workflows from hours to minutes using Writer Agent Playbooks—analyzing campaigns across multiple channels, processing 50+ metrics, and delivering executive-ready insights grounded in strategy.

Campaign performance analysis agent demo

A/B Test variant agent demo

Automate A/B test creation with Writer Playbooks—generating five variations for headlines, hero images, value propositions, and CTAs optimized for conversion metrics.

A/B Test variant agent demo

Compliance review agent demo

Combat "AI slop" and ensure brand consistency by building QA playbooks that automatically review content against comprehensive visual identity guidelines, messaging frameworks, and voice standards.

Compliance review agent demo

Creative concept development agent demo

Generate three complete strategic campaign concepts with AI-powered visual mockups and detailed execution frameworks using Writer Agent's Creative Concept Development Playbook.

Creative concept development agent demo

Digital shelf & PDP creation demo agent

Scale your digital shelf automation by connecting Playbooks directly to PIM systems—generating retailer-optimized product descriptions for Amazon, Target, and Walmart with built-in compliance checking.

Digital shelf & PDP creation demo agent

Marketing strategy development agent demo

Develop a complete 12-month marketing strategy in minutes using writer playbooks—delivering positioning, target audiences, channel mix, budget allocation, and presentation-ready deliverables.

Marketing strategy development agent demo

Multi-channel campaign launch agent demo

Launch coordinated brand campaigns across email, social, paid, and web channels using playbooks—creating channel-specific assets that maintain brand voice while adapting to platform requirements.

Multi-channel campaign launch agent demo

Multi-format content creation agent demo

Scale personalized content creation across customer segments using playbooks—automatically generating six unique landing page variations tailored to distinct audience behaviors and preferences.

Multi-format content creation agent demo

Voice of customer analysis agent demo

Transform 450+ customer feedback data points into actionable executive insights in minutes with Writer Agent Playbooks' Voice of Customer Analysis Engine and Google Sheets integration.

Voice of customer analysis agent demo

Market & competitive intelligence agent demo

Automate weekly competitive intelligence gathering with playbooks—monitoring multiple competitors across pricing, products, and social campaigns, then delivering branded HTML email reports to stakeholders.

Market & competitive intelligence agent demo

Ad copy & messaging agent demo

Create strategic multi-channel ad campaigns in minutes using Writer Agent Playbooks—generating 10 brand-compliant variations optimized for LinkedIn, Meta, Google, and email with strategic rationale for each.

Ad copy & messaging agent demo

Localization & translation agent demo

Automate brand-compliant translations at scale with playbooks—creating comprehensive translation glossaries and applying pre-approved linguistic rules across all content.

Localization & translation agent demo

The agentic mindset

Master the fundamental shift from using AI to designing intelligent systems. Learn agentic systems thinking and explore the WRITER platform's strategic capabilities.

The agentic mindset

Mapping concepts to blueprints

Learn to think like an AI architect. Master reusable design patterns, deconstruct complex problems, and create scalable multi-agent blueprints.

Mapping concepts to blueprints

Welcome to WRITER, part 1: Your best AI work starts here (May 13, 2026)

Make the shift from one-off prompts to AI that handles the routine — so you can focus on the work only you can do (recorded, instructor-led).

Welcome to WRITER, part 1: Your best AI work starts here

WRITER at Work: Free up time with everyday automations

Clear your plate to focus on the work that matters.

WRITER at Work: Free up time with everyday automations

Welcome to WRITER, part 2: Intelligent work by design (May 20, 2026)

In Part 2, you'll connect your playbooks to the knowledge, tools, and context that live inside your organization — so WRITER doesn't just execute work, it understands it, reflects your standards, and produces outputs worth sharing (recorded, instructor-led).

Welcome to WRITER, part 2: Intelligent work by design

Welcome to WRITER, part 1: Your best AI work starts here (May 27, 2026)

Make the shift from one-off prompts to AI that handles the routine — so you can focus on the work only you can do (recorded, instructor-led).

Welcome to WRITER, part 1: Your best AI work starts here

Welcome to WRITER, part 2: Intelligent work by design (June 17, 2026)

Welcome to WRITER, part 2: Intelligent work by design

Welcome to WRITER, part 1: Your best AI work starts here (June 24, 2026)

Make the shift from one-off prompts to AI that handles the routine — so you can focus on the work only you can do (recorded, instructor-led).

Welcome to WRITER, part 1: Your best AI work starts here

Welcome to WRITER, part 2: Intelligent work by design (July 1, 2026)

Welcome to WRITER, part 2: Intelligent work by design

Slide into AI: Build better presentations, faster (July 9, 2026)

Blank slides, begone! In this webinar, we'll show you how to use AI to build polished, compelling presentations in a fraction of the time. Whether you're crafting a stakeholder deck or a customer-facing pitch, you'll leave with practical tools and techniques to make every slide count — faster than ever before (recorded, instructor-led).

Slide into AI: Build better presentations, faster

Welcome to WRITER, part 2: Intelligent work by design (July 15, 2026)

Welcome to WRITER, part 2: Intelligent work by design

Slide into AI: Build better presentations, faster (July 17, 2026)

Slide into AI: Build better presentations, faster