# All learning ## WRITER Agent quickstart Learn how to build automated, multi-step workflows using WRITER Agent. This 10-minute video covers essential features like playbooks, connectors, triggers, skills, and projects to help you create your first automated workflow from start to finish. - **Video** - **Duration**: 10 min - **Get started →** 10 min - **Foundations** - **On-demand** [WRITER Agent quickstart](https://academy.writer.com/writer-agent-quickstart "WRITER Agent quickstart") ## Imagining AI transformation Before embarking on your Passport journey, see what's possible. In this primer, dive into the possibilities of AI transformation. Then, get a detailed look at each course and credential waiting for you. Consider it your orientation to Passport—and your first reason to be excited about the journey ahead. - **WRITER Passport** - **Course 0 of 9** - **Duration**: 10 min - **Get started →** 10 min - **Foundations** - **Course** - **No Code** [Imagining AI transformation](https://academy.writer.com/imagining-ai-transformation "Imagining AI transformation") ## Designing agentic solutions Stop recreating your best work from scratch. You'll build your first automated playbook, make the shift from task-based AI to agentic workflows, and design systems that run your expertise—not just once, but every time. - **WRITER Passport** - **Course 1 of 9** - **Duration**: 35 min - **Get started →** 35 min - **Foundations** - **Course** - **Marketing** [Designing agentic solutions](https://academy.writer.com/designing-agentic-solutions "Designing agentic solutions") ## Prompting for outcomes You already know what great output looks like. Now learn to communicate that to AI. You'll master outcomes-based prompting—describing what success looks like, not just steps—and transform how every playbook you build performs. - **WRITER Passport** - **Course 2 of 9** - **Duration**: 15 min - **Get started →** 15 min - **Foundations** - **Course** - **No Code** [Prompting for outcomes](https://academy.writer.com/prompting-for-outcomes "Prompting for outcomes") ## Scaling AI workflows Your best work shouldn't stay locked in your workspace. You'll use variables to customize playbooks infinitely, organize them into shareable Projects, and multiply your automation across an entire team—not just yourself. - **WRITER Passport** - **Course 3 of 9** - **Duration**: 25 min - **Get started →** 25 min - **Foundations** - **Course** - **Marketing** [Scaling AI workflows](https://academy.writer.com/scaling-ai-workflows "Scaling AI workflows") ## Connecting AI to your business Your business runs on data that already exists. You'll connect WRITER to the tools you use every day—Gmail, Salesforce, Sheets, and more—and set up triggers so your workflows run automatically, without you lifting a finger. - **WRITER Passport** - **Course 4 of 9** - **Duration**: 30 min - **Get started →** 30 min - **Foundations** - **Course** - **No Code** [Connecting AI to your business](https://academy.writer.com/connecting-ai-to-your-business "Connecting AI to your business") ## Passport Core Test your knowledge of the core concepts of Courses 1 through 4 of WRITER Passport. Earn your WRITER Passport Core credential. - **WRITER Passport** - **Course 5 of 9** - **20 questions** - **Get started →** 20 questions - **Course** - **No Code** [Passport Core](https://academy.writer.com/passport-core-quiz "Passport Core") ## Crafting branded AI Brand consistency at scale isn't about reviewing everything—it's about encoding your standards into AI. You'll build Skills, Voice profiles, and custom instructions so every output is brand-perfect before it ever reaches you. - **WRITER Passport** - **Course 6 of 9** - **Duration**: 35 min - **Get started →** 35 min - **Foundations** - **Course** - **No Code** [Crafting branded AI](https://academy.writer.com/crafting-branded-ai "Crafting branded AI") ## Unlocking enterprise intelligence Your company has years of institutional knowledge—and your AI doesn't know any of it yet. You'll give WRITER direct access to your organization's data, make every playbook organization-aware, and build intelligence that compounds over time. - **WRITER Passport** - **Course 7 of 9** - **Duration**: 20 min - **Get started →** 20 min - **Course** - **Marketing** [Unlocking enterprise intelligence](https://academy.writer.com/unlocking-enterprise-intelligence "Unlocking enterprise intelligence") ## Becoming an AI leader You've transformed your own work. Now transform everyone else's. You'll package and deploy your best playbooks, build your 30-day activation plan, and become the AI champion your entire organization comes to. - **WRITER Passport** - **Course 8 of 9** - **Duration**: 20 min - **Get started →** 20 min - **Course** - **Marketing** [Becoming an AI leader](https://academy.writer.com/becoming-an-ai-leader "Becoming an AI leader") ## Passport Pro Test your knowledge of the core concepts of Courses 5 through of WRITER Passport. Earn your WRITER Passport Pro credential. - **WRITER Passport** - **Course 9 of 9** - **15 questions** - **Get started →** 15 questions - **Course** [Passport Pro](https://academy.writer.com/passport-pro-quiz "Passport Pro") ## Welcome to WRITER live workshops Make the shift from one-off prompts to AI that handles the routine — so you can focus on the work only you can do. - **Get started →** 60 min - **Course** - **Marketing** [Welcome to WRITER live workshops](https://academy.writer.com/welcome-to-writer-live-workshops "Welcome to WRITER live workshops") ## Automate field marketing: Event planning, reusable skills & on-brand presentations Teach your tactics once. Scale yourself as a marketer. - **Webinar** - **Video** - **Duration**: 30 min - **Get started →** 30 min [Automate field marketing](https://academy.writer.com/writer-at-work-teach-your-tactics-once-scale-yourself-as-a-marketer "Automate field marketing: Event planning, reusable skills & on-brand presentations") ## WRITER at Work: New ways to create on-brand assets on repeat Quick wins, real results, marketer to marketer. Go from one-off prompts to repeatable workflows for polished assets. - **Webinar** - **Video** - **Duration**: 30 min - **Get started →** 30 min [WRITER at Work](https://academy.writer.com/writer-at-work-new-ways-to-create-on-brand-assets-on-repeat "WRITER at Work: New ways to create on-brand assets on repeat") ## Audience targeting & segmentation agent demo Transform customer databases into campaign-ready audience segments with detailed personas using playbooks—delivering strategic insights, messaging recommendations, and formatted exports for Meta and Google Ads. - **Video** - **Duration**: 9 min - **Get started →** 9 min [Audience targeting & segmentation agent demo](https://academy.writer.com/audience-targeting-segmentation-agent-demo "Audience targeting & segmentation agent demo") ## Brand compliance QA agent demo Build comprehensive QA agents using Playbooks to review digital content against brand guidelines and legal compliance standards—analyzing both text and visual elements simultaneously. - **Video** - **Duration**: 4 min - **Get started →** 4 min - **No Code** [Brand compliance QA agent demo](https://academy.writer.com/brand-compliance-qa-agent-demo "Brand compliance QA agent demo") ## Competitive intelligence agent demo Build adaptive competitive intelligence playbooks that continuously monitor competitors and deliver weekly strategic dashboards—automatically adjusting when markets shift without rebuilding workflows. - **Video** - **Duration**: 7 min - **Get started →** 7 min [Competitive intelligence agent demo](https://academy.writer.com/competitive-intelligence-agent-demo "Competitive intelligence agent demo") ## Campaign performance analysis agent demo Transform performance marketing workflows from hours to minutes using Writer Agent Playbooks—analyzing campaigns across multiple channels, processing 50+ metrics, and delivering executive-ready insights grounded in strategy. - **Video** - **Duration**: 8 min - **Get started →** 8 min [Campaign performance analysis agent demo](https://academy.writer.com/campaign-performance-analysis-agent-demo "Campaign performance analysis agent demo") ## A/B Test variant agent demo Automate A/B test creation with Writer Playbooks—generating five variations for headlines, hero images, value propositions, and CTAs optimized for conversion metrics. - **Video** - **Duration**: 4 min - **Get started →** 4 min - **Marketing** - **Retail & CPG** [A/B Test variant agent demo](https://academy.writer.com/ab-test-variant-agent-demo "A/B Test variant agent demo") ## Compliance review agent demo Combat "AI slop" and ensure brand consistency by building QA playbooks that automatically review content against comprehensive visual identity guidelines, messaging frameworks, and voice standards. - **Video** - **Duration**: 8 min - **Get started →** 8 min [Compliance review agent demo](https://academy.writer.com/compliance-review-agent-demo "Compliance review agent demo") ## Creative concept development agent demo Generate three complete strategic campaign concepts with AI-powered visual mockups and detailed execution frameworks using Writer Agent's Creative Concept Development Playbook. - **Video** - **Duration**: 9 min - **Get started →** 9 min - **Healthcare & Life Sciences** [Creative concept development agent demo](https://academy.writer.com/creative-concept-development-agent-demo "Creative concept development agent demo") ## Digital shelf & PDP creation demo agent Scale your digital shelf automation by connecting Playbooks directly to PIM systems—generating retailer-optimized product descriptions for Amazon, Target, and Walmart with built-in compliance checking. - **Video** - **Duration**: 9 min - **Get started →** 9 min [Digital shelf & PDP creation demo agent](https://academy.writer.com/digital-shelf-pdp-creation-demo-agent "Digital shelf & PDP creation demo agent") ## Marketing strategy development agent demo Develop a complete 12-month marketing strategy in minutes using writer playbooks—delivering positioning, target audiences, channel mix, budget allocation, and presentation-ready deliverables. - **Video** - **Duration**: 6 min - **Get started →** 6 min [Marketing strategy development agent demo](https://academy.writer.com/marketing-strategy-development-agent-demo "Marketing strategy development agent demo") ## Multi-channel campaign launch agent demo Launch coordinated brand campaigns across email, social, paid, and web channels using playbooks—creating channel-specific assets that maintain brand voice while adapting to platform requirements. - **Video** - **Duration**: 8 min - **Get started →** 8 min [Multi-channel campaign launch agent demo](https://academy.writer.com/multi-channel-campaign-launch-agent-demo "Multi-channel campaign launch agent demo") ## Multi-format content creation agent demo Scale personalized content creation across customer segments using playbooks—automatically generating six unique landing page variations tailored to distinct audience behaviors and preferences. - **Video** - **Duration**: 8 min - **Get started →** 8 min [Multi-format content creation agent demo](https://academy.writer.com/multi-format-content-creation-agent-demo "Multi-format content creation agent demo") ## Voice of customer analysis agent demo Transform 450+ customer feedback data points into actionable executive insights in minutes with Writer Agent Playbooks' Voice of Customer Analysis Engine and Google Sheets integration. - **Get started →** 7 min - **Marketing** - **Retail & CPG** [Voice of customer analysis agent demo](https://academy.writer.com/voice-of-customer-analysis-agent-demo "Voice of customer analysis agent demo") ## Market & competitive intelligence agent demo Automate weekly competitive intelligence gathering with playbooks—monitoring multiple competitors across pricing, products, and social campaigns, then delivering branded HTML email reports to stakeholders. - **Video** - **Duration**: 9 min - **Get started →** 9 min [Market & competitive intelligence agent demo](https://academy.writer.com/market-competitive-intelligence-agent-demo "Market & competitive intelligence agent demo") ## Ad copy & messaging agent demo Create strategic multi-channel ad campaigns in minutes using Writer Agent Playbooks—generating 10 brand-compliant variations optimized for LinkedIn, Meta, Google, and email with strategic rationale for each. - **Video** - **Duration**: 10 min - **Get started →** 10 min [Ad copy & messaging agent demo](https://academy.writer.com/ad-copy-messaging-agent-demo "Ad copy & messaging agent demo") ## Localization & translation agent demo Automate brand-compliant translations at scale with playbooks—creating comprehensive translation glossaries and applying pre-approved linguistic rules across all content. - **Video** - **Duration**: 7 min - **Get started →** 7 min [Localization & translation agent demo](https://academy.writer.com/localization-translation-agent-demo "Localization & translation agent demo") ## The agentic mindset Master the fundamental shift from using AI to designing intelligent systems. Learn agentic systems thinking and explore the WRITER platform's strategic capabilities. - **WRITER Builder Orchestrate** - **Duration**: 35 min - **Get started →** 35 min [The agentic mindset](https://academy.writer.com/the-agentic-mindset "The agentic mindset") ## Mapping concepts to blueprints Learn to think like an AI architect. Master reusable design patterns, deconstruct complex problems, and create scalable multi-agent blueprints. - **WRITER Builder Orchestrate** - **Duration**: 45 min - **Get started →** 45 min [Mapping concepts to blueprints](https://academy.writer.com/mapping-concepts-to-blueprints "Mapping concepts to blueprints") ## Welcome to WRITER, part 1: Your best AI work starts here (May 13, 2026) Make the shift from one-off prompts to AI that handles the routine — so you can focus on the work only you can do (recorded, instructor-led). - **Webinar** - **Duration**: 60 min - **Get started →** 60 min [Welcome to WRITER, part 1: Your best AI work starts here](https://academy.writer.com/welcome-to-writer-part-1-your-best-ai-work-starts-here-may-13-2026 "Welcome to WRITER, part 1: Your best AI work starts here (May 13, 2026)") ## WRITER at Work: Free up time with everyday automations Clear your plate to focus on the work that matters. - **Webinar** - **Duration**: 30 min - **Get started →** 30 min [WRITER at Work: Free up time with everyday automations](https://academy.writer.com/writer-at-work-free-up-time-with-everyday-automations "WRITER at Work: Free up time with everyday automations") ## Welcome to WRITER, part 2: Intelligent work by design (May 20, 2026) In Part 2, you'll connect your playbooks to the knowledge, tools, and context that live inside your organization — so WRITER doesn't just execute work, it understands it, reflects your standards, and produces outputs worth sharing (recorded, instructor-led). - **Webinar** - **Duration**: 60 min - **Get started →** 60 min [Welcome to WRITER, part 2: Intelligent work by design](https://academy.writer.com/welcome-to-writer-part-2-intelligent-work-by-design-may-20-2026 "Welcome to WRITER, part 2: Intelligent work by design (May 20, 2026)") ## Welcome to WRITER, part 1: Your best AI work starts here (May 27, 2026) Make the shift from one-off prompts to AI that handles the routine — so you can focus on the work only you can do (recorded, instructor-led). - **Webinar** - **Duration**: 60 min - **Get started →** 60 min [Welcome to WRITER, part 1: Your best AI work starts here](https://academy.writer.com/welcome-to-writer-part-1-your-best-ai-work-starts-here-may-27-2026 "Welcome to WRITER, part 1: Your best AI work starts here (May 27, 2026)") ## Welcome to WRITER, part 2: Intelligent work by design (June 17, 2026) - **Webinar** - **Duration**: 60 min - **Get started →** 60 min [Welcome to WRITER, part 2: Intelligent work by design](https://academy.writer.com/welcome-to-writer-part-2-intelligent-work-by-design-june-17-2026 "Welcome to WRITER, part 2: Intelligent work by design (June 17, 2026)") ## Welcome to WRITER, part 1: Your best AI work starts here (June 24, 2026) Make the shift from one-off prompts to AI that handles the routine — so you can focus on the work only you can do (recorded, instructor-led). - **Webinar** - **Duration**: 60 min - **Get started →** 60 min [Welcome to WRITER, part 1: Your best AI work starts here](https://academy.writer.com/welcome-to-writer-part-1-your-best-ai-work-starts-here-june-24-2026 "Welcome to WRITER, part 1: Your best AI work starts here (June 24, 2026)") ## Welcome to WRITER, part 2: Intelligent work by design (July 1, 2026) - **Webinar** - **Duration**: 60 min - **Get started →** 60 min [Welcome to WRITER, part 2: Intelligent work by design](https://academy.writer.com/welcome-to-writer-part-2-intelligent-work-by-design-july-1-2026 "Welcome to WRITER, part 2: Intelligent work by design (July 1, 2026)") ## Slide into AI: Build better presentations, faster (July 9, 2026) Blank slides, begone! In this webinar, we'll show you how to use AI to build polished, compelling presentations in a fraction of the time. Whether you're crafting a stakeholder deck or a customer-facing pitch, you'll leave with practical tools and techniques to make every slide count — faster than ever before (recorded, instructor-led). - **Webinar** - **Duration**: 60 min - **Get started →** 60 min [Slide into AI: Build better presentations, faster](https://academy.writer.com/slide-into-ai-build-better-presentations-faster-july-9-2026 "Slide into AI: Build better presentations, faster (July 9, 2026)") ## Welcome to WRITER, part 2: Intelligent work by design (July 15, 2026) - **Webinar** - **Duration**: 60 min - **Get started →** 60 min [Welcome to WRITER, part 2: Intelligent work by design](https://academy.writer.com/welcome-to-writer-part-2-intelligent-work-by-design-july-15-2026 "Welcome to WRITER, part 2: Intelligent work by design (July 15, 2026)") ## Slide into AI: Build better presentations, faster (July 17, 2026) - **Get started →** 60 min [Slide into AI: Build better presentations, faster](https://academy.writer.com/slide-into-ai-build-better-presentations-faster-july-17-2026 "Slide into AI: Build better presentations, faster (July 17, 2026)")