# WRITER at Work: New ways to create on-brand assets on repeat

## Quick wins, real results, marketer to marketer. Go from one-off prompts to repeatable workflows for polished assets.

### About this course

We're excited to show you what's new at WRITER. Join Ben Popper (Director, Content) and Ellen Woodcock (Director, Product Marketing) on Thursday, March 12 at 12pm ET for a 30-minute webinar where we'll walk through three of our latest features that make it easier to create great content, stay organized and maintain your voice across everything your team produces.

These aren't theoretical concepts or future roadmap items. They're capabilities you can start using today to transform how you and your teammates work.

You'll see **Playbooks** turn your ideas and desired outcomes into automated workflows that anyone on your team can run. Discover how **Projects** keep your work organized with custom instructions, reference files, and voice settings that ensure consistency across every piece of content. And watch how the enhanced **Voice** feature ensures everything you create sounds authentically on-brand, right from the first draft.

This session is built for marketing and sales teams ready to see practical examples of how AI can support their day-to-day work, from campaign creation to sales enablement to tailored account prep and beyond.

### More resources

- [Get technical in the WRITER Developer Portal](https://dev.writer.com/home/introduction)
- [Find answers in the WRITER Help Center](https://support.writer.com/)
- [Subscribe to the WRITER YouTube channel](https://www.youtube.com/channel/UC281-zvPEcDSUJecVImA-KA)