AI agents at work

– 10 min read

Stop resizing images for social, let AI do the boring work

Matt Sobel  |  February 12, 2026

Summarized by WRITER

• Five rules separate AI pilots from production: Automate frequent tasks, build transferable workflows, save creative work for humans, and focus on repeatable processes that deliver measurable ROI your finance team can track.
• This AI agent solves one of creative’s most tedious problems: Every image needs reformatting for blog, YouTube, LinkedIn, and Instagram — different aspect ratios, different compositions, all from the same original asset.
• The Playbook guides an image model to preserve key creative elements: Rather than blindly cropping, the agent understands which brand elements must appear in every variation, producing feed, mobile, and stories versions from a single banner ad.
• Built-in quality control ensures brand consistency at scale: After producing resized images, the agent automatically verifies aspect ratios, brand guidelines, and key elements from the original creative — no manual QA needed.

At WRITER, we have five key rules for avoiding workshops and getting the most out of your AI tools. Following these commandments is the difference between a pilot and production.

AI can be a powerful new tool, but it needs to be used the right way if you want to avoid generic output and produce quality on-brand content.

It’s the little things that elevate your team’s ROI from personal productivity to repeatable workflows that can be broadly adopted and measured in a way that makes sense to your finance team and CEO.

Today’s Playbook video highlights a number of these rules:

• Automate tasks you do often, not once a year or for one-off projects
• Build something transferable to other employees, teams and departments — without asking them to learn any new technical skills
• Save the work you love doing for yourself, and give AI the tasks nobody really enjoys

In this video, Matt Sobel, our Senior Partnerships Lead at WRITER, walks through a playbook for an AI agent he frequently demos to creative teams. Matt spends time with marketing departments at many Fortune 500 companies, walking through hundreds of different use cases and proposals for agentic workflows.

What makes this AI agent powerful is its simplicity. For almost any image your design team creates, there will be requests to resize or reformat it so it can live in multiple places. The image that works on the blog isn’t the same as the YouTube thumbnail, which isn’t the same as a LinkedIn carousel, which looks very different from an Instagram Story.

The agent in this video guides an image model, ensuring it understands the key elements of the original image that need to appear in any variations. It takes a single Ben & Jerry’s banner ad and produces:

• A square version for the feed
• A longer mobile version
• A vertical stories version

After producing the images, the agent runs a quality control check to ensure the images conform to the proper aspect ratios and that brand guidelines and key elements from the original creative are intact.

Check out Matt’s image resizing playbook here

Give the AI agents your boring work | Image resizing with AI - YouTube

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Give the AI agents your boring work | Image resizing with AI

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