# Enterprise transformation

Strategic frameworks and best practices for scaling AI across the enterprise

## The AI-native marketing org: Six functions that need to get done

**Diego Lomanto, CMO**

## How to make AI sound like your brand, not every other brand

**Writer Team**

## What Cannes confirmed: Brand is the moat, AI agents are the engine

**Diego Lomanto, CMO**

## The AI leadership gap: Even marketers who use AI fear they’ll be replaced

**Diego Lomanto, CMO**

## Who tends the garden?

**Matan-Paul Shetrit**

## Key findings from our 2026 AI adoption survey — and why CMOs should care

**Diego Lomanto, CMO**

## Stop selling AI efficiency to your CFO. Here’s what finance actually wants to hear

**Diego Lomanto, CMO**

## Enterprise AI adoption in 2026: Why 79% face challenges despite high investment

**Writer Team**

## Your next headcount is an AI Agent Owner: The new roles that define a successful agentic enterprise

**Jevan Soo Lenox, Chief People Officer**

## The real economics of enterprise AI: Forrester study shows 333% ROI — here’s how New American Funding is also achieving benefits

**Alaura Weaver**

## From chaos to control: why enterprises need a new framework for trusted LLMs

**Writer Team**

## Don’t fly blind: The transparency requirements you need before deploying any AI agent

**Dan Bikel**

## Webinar recap: The agentic marketer playbook — a new playbook for the AI-powered team

**Writer Team**

## AI Leaders Forum: Inside the playbook of the 6% winning AI at scale

**Alaura Weaver**

## AI agent security: Paved roads, not gate-kept paths

**Eric Freeman**

## A correction is coming to the AI market. Are you ready?

**Diego Lomanto, CMO**

## The Agentic Compact: The trust blueprint for the human-agent enterprise

**May Habib**

## Agentic AI adoption: A leader’s roadmap to enterprise governance and AI training for employees

**Alaura Weaver**

## Enterprise guide to agent washing: Avoid million-dollar AI agent mistakes

**Alaura Weaver**

## What is generative AI? What’s hype and what’s real

**Alaura Weaver**

## AI gets serious: A CMO’s take on the new reality at Cannes Lions 2025

**Diego Lomanto, CMO**

## Key Findings from the Forrester Total Economic Impact™ study on Writer

**Writer Team**

## Beyond SEO: The triple-threat optimization strategy for visibility in the AI era

**Alaura Weaver**

## Five ways AI vendors should support the adoption process

**Writer Team**

## Empowering your AI champions to become AI builders

**Writer Team**

## Five companies bringing IT and business together for AI success

**Writer Team**

## Key findings from our 2025 enterprise AI adoption report

**Writer Team**

## AI readiness: The essential quiz and framework for modern enterprises

**Writer Team**

## Why every company needs a corporate AI policy

**Alaura Weaver**

## If you want to achieve AI ROI nirvana, you need a business-tech alliance

**May Habib**

## Generative AI: risks and countermeasures for businesses

**Alaura Weaver**

## As AI reshapes businesses, the CIO is your new change management officer

**May Habib**

## The future of enterprise AI: A fireside chat with Writer CEO, May Habib

**May Habib**

## From friction to function: how to conquer the top three barriers to enterprise AI adoption

**Camilla Sullivan**

## The future of work in the generative AI era: Strategic, creative, and fulfilling

**Anna Burgess Yang**

## The five must-haves of trustworthy generative AI

**Alaura Weaver**

## How generative AI can be a force for equity and inclusion in the workplace

**William Ruzvidzo**

## The key roles to drive success in enterprise generative AI implementation

**Tyler Romaine**

## AI guardrails: How to build safety into your generative AI solution from day one

**Kevin Wei**

## How to evaluate LLM and generative AI vendors for enterprise solutions

**Matt Sobel**

## The 4 rules of working with generative AI

**Sanyu Namome**

## How enterprise companies can map generative AI use cases for fast, safe implementation

**Brian Flanagan**

## The future of talent: Adapting your hiring practices for an AI workplace

**Alaura Weaver**

## Supporting existing employees in the face of AI disruption

**Alaura Weaver**

## AI program director

**Alaura Weaver**

## Brand safety and AI

**Alaura Weaver**

## Making the most of AI without compromising data privacy

**Alaura Weaver**

## Why you can’t replace human insight: The importance of editorial skills in the AI era

**Alaura Weaver**

## Fact-checking in the age of AI

**Alaura Weaver**

## 6 takeaways from our 2023 “State of generative AI in the enterprise” survey

**Writer Team**

## The importance of AI ethics in business: a beginner’s guide

**Alaura Weaver**

## The generative AI adoption roadmap

**Alaura Weaver**