Commvault nails human-led AI - WRITER

Commvault nails human-led AI

How the Commvault marketing team puts humans in the generative AI driver’s seat

AT A GLANCE

Watch Anna discuss human-led AI or read the edited story below

WRITER is the full-stack generative AI platform for enterprises. We make it easy for organizations to adopt AI apps and workflows that deliver quantifiable ROI quickly.

WRITER helps organizations build highly-customized AI apps that compress entire business processes, support complex use cases, and infuse work with company intelligence. Our enterprise-grade platform can be deployed flexibly, keeps your data private, and adheres to global privacy laws and security standards. Leading enterprises choose WRITER, including Vanguard, Intuit, and Accenture.

Anna Griffin is the chief market officer of Commvault. She’s a leader who is drawn to innovation engines, consistently challenging the status quo to enable her companies to achieve their goals. Read how Anna and the teams at Commvault use WRITER to reinvent how they work.

Why did you decide you needed a generative AI platform?

“There’s nothing like the thought of a looming recession to say, ‘We’ve got to figure out how to work with what we’ve got, and work smarter.’ And it just felt like it was the time. AI has advanced and it’s got great marketing use cases. It should be easy adoption for a marketing organization. And frankly, the ability to do so much more with fewer resources, it’s a no-brainer.”

How did you discover WRITER?

“It was our product marketing team, responsible for so much content and so much enablement, that discovered Writer. They were excited about Writer and started championing it. Then we put it into our entire marketing org: what other use cases could we find?”

How did you collaborate with your technology and operations teams to choose a platform?

“At the end of the day, we’re a data protection company, so we care about security deeply. Being able to have a platform that works for marketing and that the CIO’s org and our business ops could feel comfortable clearing was key.”

The number one mistake you can make when trying to implement generative AI is to go rogue. AI has so much risk. Making sure that you are implemented in a way that works across your security requirements is step one. Doing AI responsibly requires that IT partnership.

“WRITER is a platform that meets the highest level of security clearance, is done responsibly and done well, and eliminates a lot of the potential risks.”
Anna Griffin
Chief Market Officer

How did you manage your generative AI rollout?

“The first question for some people is, ‘Wait a minute, that’s my job and if Writer does it, then what am I going to do?’ But that only lasts for a second, because what everyone realizes is Writer helps them do their job better, faster, and more efficiently.”

What’s your favorite WRITER use case?

“We do a lot of customer and prospect interviews, and we’re usually waiting for the researcher to write the executive summary. And sometimes it’s like, no — I’ve got a board meeting tomorrow. Now I just go into Writer and two seconds later I can understand the gist of what we talked to 22 customers about this week.”

What’s been the most surprising learning for you as you’ve rolled out generative AI?

“It is delighting that absolutely everybody across the company wants to have every single Writer function. ‘How much deeper, further, faster can we go with AI?’”

“I never felt like I even had to prove the ROI on WRITER because it’s instantaneous.”
Anna Griffin
Chief Market Officer

What advice would you give to other leaders who want to enable their people with AI?

“Do yourself a favor and start with a truly scalable platform that’s going to meet your security requirements and can support a ton of different use cases. If you go for generative AI in a silo or you do it rogue, it’ll take 18 months and it might all get undone because you will either get discovered or sales are spending more money.”