AI AGENTS FOR CPG & RETAIL

Eliminate research delays and maximize innovation performance

Give your brand and insights teams the AI agent they never knew existed—speed up research cycles, consolidate IP across internal and external data sources, and accelerate consumer insights to drive innovation and growth.

Problem

Time-consuming research. Costly agencies. Insights scattered across brands. High-risk, gut-feel decisions.

Solution

An AI agent that helps your brand teams efficiently identify key insights, scale knowledge sharing across brands, and accelerate innovation.

How an AI agent for brand innovation & consumer research works

Extract key insights across your company’s IP

Extract consumer insights existing market research reports and online sources like product reviews, trend sites, Reddit etc. WRITER helps your teams efficiently generate preliminary insights for review, drive them to concept, and fuel creative briefs.

From prompt to insight, in minutes

Using plain language to ask questions, give brand and market research teams the power to query data, explore new angles, or interrogate further. Instead of static, one-and-done reports from your market research firm, generate continuous insights from your organization’s IP with a simple chat interface.

Deep consumer intelligence and compelling insights

From trend analysis to market segmentation to persona development, give your team the easiest path from research to insight. Then, deliver executive-ready presentations consolidating research, insights, and compelling data visualizations to share growth strategies.

Create consistent excellence across the org

WRITER learns your strategy, your playbook, and your data—and applies this IP to every prompt, every action, every output, to scale knowledge sharing and consistent excellence across your portfolio of brands. Uplevel brand innovation and consumer research across the entire organization.

FAQs

How is AI used in market research to uncover consumer insights?

AI can help automate the analysis of vast datasets to instantly extract key themes, customer sentiment, and market trends from sources like past research, online reviews, and internal data, turning a slow, manual process into a dynamic and continuous process where users have instant access to query their data, using ad hoc, plain language questions to sophisticated, standardized prompts.

What are the benefits of using AI for consumer insights compared to traditional research methods?

AI provides a faster, more cost-effective, and forward-looking alternative to traditional research by reducing research cycles by up to 90%, cutting agency spend, and analyzing your most up-to-date data from a wide range of sources to deliver deeper, more accurate insights that allow teams to focus on strategy instead of agency management.

Can AI in retail & CPG research improve segmentation and market sizing?

Yes, AI can help with segmentation and market sizing your most up-to-date data from diverse sources to identify nuanced, behavior-based consumer groups and their unmet needs. This allows for the discovery of new, high-potential segments and provides a data-driven foundation for quantifying market size, de-risking investment, and ensuring products are precisely targeted.

What role does AI play in trend analysis and identifying whitespace opportunities for brands?

AI can help your teams continuously monitor diverse data sources to detect early signals and connect patterns at scale. It can be used to overlay trend data with competitive insights to map out whitespace, enabling brands to de-risk innovation and invest confidently in products that meet a proven, emerging need.

How is this agent different from what I can do with tools like Microsoft CoPilot or ChatGPT?

WRITER provides an end-to-end, enterprise-ready solution. While other tools are great for initial brainstorming and other individual productivity tasks, WRITER can securely connect to your internal data, understand your business context, execute complex research and analysis, and generate executive-ready reports and presentations based on your specific business needs and standards.