## From Content Factory to Brand Engine

### Building AI Workflows That Protect the Brand

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When everyone has the same AI, what makes you different?

AI compresses campaign cycles and scales content exponentially. But without brand governance built in, you gain speed while losing what makes you distinctive — and you won't notice until the damage is done.

Forrester Principal Analyst Lisa Gately shares research-backed frameworks for maintaining brand credibility as AI reshapes buyer evaluation. WRITER CMO Diego Lomanto then leads a conversation with H&R Block's Chief of Staff and Director of Marketing Ops, Robyn Murphy on what's actually working in practice.

### What you'll learn:

- How to scale AI without diluting your brand
- Why organizational context is your new competitive advantage
- Governance models that enable rather than constrain
- How to encode brand standards directly into AI workflows

This webinar is for CMOs, VPs of marketing, and brand leaders navigating AI while protecting what makes you distinctive.

### Featured Speakers

#### Diego Lomanto

[LinkedIn](https://www.linkedin.com/in/diegolomanto/)

Chief Marketing Officer

#### Robyn Murphy

[LinkedIn](https://www.linkedin.com/in/robyn-murphy-ops-ai/)

Chief of Staff & Director, Marketing Operations

#### Lisa Gately

[LinkedIn](https://www.linkedin.com/in/lisaberkleygately/)

Principal Analyst

## When Everyone Has the Same AI, Your Brand Is the Differentiator. Learn How to Protect It at Scale.