Scale content with AI: EE's blueprint for content | WRITER

Scaling the digital shelf

How EE transformed marketing operations to scale 4,500+ products

In today's intensely competitive e-commerce landscape, the ability to rapidly produce high-quality, on-brand content for thousands of SKUs and personalized customer journeys is absolutely necessary for sustained growth.

Does today's environment leave you struggling to scale content production, accelerate speed to market, and boost conversions without ballooning your headcount? Join us for an exclusive webinar featuring Bradley Lane, Head of Product for New Markets at EE (part of BT Group) and Mina Alaghband, Chief Customer Officer at WRITER.

Discover the strategies that enabled EE to transform into a tech company– growing from 60 to an astonishing 4,500 products online. They revolutionized their operations, reducing content creation time by a staggering 90% (from 3 hours to just 15-20 minutes per product) while simultaneously elevating gold quality standards from 30% to a flawless 100%.

This essential session is tailor-made for retail marketers, e-commerce leaders, and merchandising teams ready to build AI-native marketing operations that deliver undeniable business impact.

You'll learn how EE:

Developed a game-changing AI strategy

• Shrink content creation from hours to mere minutes per product detail page (PDP).

Achieved critical metrics

• Maintain unparalleled quality (100% gold standard) at hyper speed.

Created a clear adoption roadmap

• Learn how they integrated AI into advanced applications like buying guides, editorial content, and crucial GEO/SEO optimization.

Mastered change management

• How to successfully guide their entire team through an impactful AI adoption journey.

Featured speakers

Bradley Lane

• Head of Product, EE

Mina Alaghband

• Chief Customer Officer, WRITER

Learn the playbook for building AI-native marketing operations that deliver measurable business impact.