November 4, 2025 | San Francisco

The Agentic Enterprise: A GTM Executive Series

24 March 2026 | London

London 2026

Presented by

The agentic age is here. Are you ready to lead it? The era of copilots is over. The real transformation is in the agentic workforce — AI that doesn't just assist but acts.

Join a gathering of your peers for the definitive playbook on leading a hybrid human-agent workforce and doing enterprise AI the right way.

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The Agentic Enterprise

A GTM executive series

Thursday, June 11, 2026

12:00 PM - 7:00 PM ET

GH on the Park, New York City

Chart the course for the new age of work

Hosted at Shangri-La at The Shard, London, our GTM Executive Series is a half-day strategy session on building your agentic enterprise in the new competitive frontier. We'll focus on the three pillars of durable, enterprise-grade AI transformation:

Govern your agentic workforce

From risk mitigation to strategic advantage.
An agentic workforce requires a new compact of trust. This is the playbook for implementing the governance model and change management needed to deploy powerful AI with the safety and control the enterprise demands.

Redefine value: The ROI strategy

From incremental gains to transformative value.
The true ROI of agentic AI comes from connecting end-to-end business processes. Learn the strategic framework for identifying transformative use cases on the platform, building a compelling business case, and measuring the exponential value that is unlocked.

Scale an agentic culture

The organizational design for scaling durable value across your business.
Scaling AI is a challenge of culture, not just code. Get the blueprint for building an "agent factory" — an organizational capability that empowers your teams to build and deploy thousands of agents that drive compounding business value.

What to expect

The series built for GTM executives

From quick wins to enterprise scale. The complete GTM executive playbook – practical insights, enterprise-grade roadmaps, and a network of peers in one afternoon.

Actionable insights

• Walk away with playbooks you can deploy straightaway
• Transformation roadmaps with prioritized quick wins
• Hands-on workflows tested on real challenges
• From inspiration to implementation

Enterprise Scale

• WRITER Agent live demos
• See agentic AI working on real, complex go-to-market scenarios
• Real product, real use cases, real measurable ROI (not theoretical)
• How unified intelligence layers replace data silos

Organizational readiness

• AI governance frameworks that enable speed, not slow it down
• The GTM leaders guide to partnering with Central IT teams
• Building buy-in: from resistance to champions across your GTM org
• Organizational blueprint for AI-first marketing teams

Featured speakers

Get unfiltered insights from the leaders behind AI’s most ambitious go-to-market transformation strategies.

Piyush Vakil

Head of AI Innovation

Anna Rohac

VP, Marketing AI Strategy & Enablement

Samson Schirmer

GenAI Product Lead

Kathy Kavanaugh

Chief Marketing Officer

Glenn Johnson

AVP, Sales

Why you shouldn’t miss this event

This isn’t just another tech talk — it’s your ticket to transforming your business and reaping the rewards of AI.

Exclusive access to industry leaders

Connect with the brightest minds in AI and learn from their successes — and stumbles.

Practical, actionable insights

Walk away with concrete strategies you can implement immediately to drive ROI.

Real-world success stories

Hear from companies that have already seen transformative results with AI.

Hands-on product demos

See WRITER’s AI platform in action and understand how it can benefit your business.

Intimate, focused discussions

Participate in small-group discussions that foster meaningful connections and idea sharing.

Strategic networking opportunities

Build a network of like-minded professionals who can help you navigate the AI landscape.

Agenda

An afternoon of learning
12:00 -1:00pm
Registration & light lunch
Check in at registration and network with light lunch refreshments.
1:00 - 1:30pm
The Agentic GTM Organization: Why Leadership Must Evolve Before the Organization Can Transform
Opening keynote on the future of leadership in the age of agents.
1:35 - 2:05pm
The New Blueprint for Marketing Leadership: A fireside chat with Lincoln Financial Group's CMO
2:10 - 2:40pm
The AI Champions: How the Leaders Building from Within Are Driving Enterprise Transformation
2:45 - 3:15pm
Build, Operate, Maintain: JPMorganChase's Three Pillars of Enterprise AI at Scale
3:15 - 3:40pm
Coffee Break
3:40 - 5:15pm
Breakout & Build: Roundtable discussions exploring agentic use cases in action
5:15 - 5:30pm
Closing Remarks
5:30 - 7:00pm
Networking Reception

Venue

GH on the Park | New York City

Experience historic elegance overlooking Bryant Park in the heart of Manhattan.
54 West 40th Street
New York, NY
10018