**November 4, 2025** | San Francisco

# The Agentic Enterprise: A GTM Executive Series

**24 March 2026** | London

# London 2026

Presented by

The agentic age is here. Are you ready to lead it? The era of copilots is over. The real transformation is in the agentic workforce — AI that doesn't just assist but acts.

Join a gathering of your peers for the definitive playbook on leading a hybrid human-agent workforce and doing enterprise AI the right way.

### Event Starts In  
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## The Agentic Enterprise

### A GTM executive series

Thursday, June 11, 2026

12:00 PM - 7:00 PM ET

GH on the Park, New York City

## Chart the course for the new age of work  
Hosted at **Shangri-La at The Shard, London**, our GTM Executive Series is a half-day strategy session on building your agentic enterprise in the new competitive frontier. We'll focus on the three pillars of durable, enterprise-grade AI transformation:

### Govern your agentic workforce  
*From risk mitigation to strategic advantage.*  
An agentic workforce requires a new compact of trust. This is the playbook for implementing the governance model and change management needed to deploy powerful AI with the safety and control the enterprise demands.

### Redefine value: The ROI strategy  
*From incremental gains to transformative value.*  
The true ROI of agentic AI comes from connecting end-to-end business processes. Learn the strategic framework for identifying transformative use cases on the platform, building a compelling business case, and measuring the exponential value that is unlocked.

### Scale an agentic culture  
*The organizational design for scaling durable value across your business.*  
Scaling AI is a challenge of culture, not just code. Get the blueprint for building an "agent factory" — an organizational capability that empowers your teams to build and deploy thousands of agents that drive compounding business value.

## What to expect  
### The series built for GTM executives  
From quick wins to enterprise scale. The complete GTM executive playbook – practical insights, enterprise-grade roadmaps, and a network of peers in one afternoon.

### Actionable insights  
- Walk away with playbooks you can deploy straightaway  
- Transformation roadmaps with prioritized quick wins  
- Hands-on workflows tested on real challenges  
- From inspiration to implementation

### Enterprise Scale  
- WRITER Agent live demos  
- See agentic AI working on real, complex go-to-market scenarios  
- Real product, real use cases, real measurable ROI (not theoretical)  
- How unified intelligence layers replace data silos

### Organizational readiness  
- AI governance frameworks that enable speed, not slow it down  
- The GTM leaders guide to partnering with Central IT teams  
- Building buy-in: from resistance to champions across your GTM org  
- Organizational blueprint for AI-first marketing teams

### Featured speakers  
Get unfiltered insights from the leaders behind AI’s most ambitious go-to-market transformation strategies.

##### Piyush Vakil  
Head of AI Innovation

##### Anna Rohac  
VP, Marketing AI Strategy & Enablement

##### Samson Schirmer  
GenAI Product Lead

##### Kathy Kavanaugh  
Chief Marketing Officer

##### Glenn Johnson  
AVP, Sales

## Why you shouldn’t miss this event  
This isn’t just another tech talk — it’s your ticket to transforming your business and reaping the rewards of AI.

### Exclusive access to industry leaders  
Connect with the brightest minds in AI and learn from their successes — and stumbles.

### Practical, actionable insights  
Walk away with concrete strategies you can implement immediately to drive ROI.

### Real-world success stories  
Hear from companies that have already seen transformative results with AI.

### Hands-on product demos  
See WRITER’s AI platform in action and understand how it can benefit your business.

### Intimate, focused discussions  
Participate in small-group discussions that foster meaningful connections and idea sharing.

### Strategic networking opportunities  
Build a network of like-minded professionals who can help you navigate the AI landscape.

## Agenda  
An afternoon of learning  
12:00 -1:00pm  
Registration & light lunch  
Check in at registration and network with light lunch refreshments.  
1:00 - 1:30pm  
The Agentic GTM Organization: Why Leadership Must Evolve Before the Organization Can Transform  
Opening keynote on the future of leadership in the age of agents.  
1:35 - 2:05pm  
The New Blueprint for Marketing Leadership: A fireside chat with Lincoln Financial Group's CMO  
2:10 - 2:40pm  
The AI Champions: How the Leaders Building from Within Are Driving Enterprise Transformation  
2:45 - 3:15pm  
Build, Operate, Maintain: JPMorganChase's Three Pillars of Enterprise AI at Scale  
3:15 - 3:40pm  
Coffee Break  
3:40 - 5:15pm  
Breakout & Build: Roundtable discussions exploring agentic use cases in action  
5:15 - 5:30pm  
Closing Remarks  
5:30 - 7:00pm  
Networking Reception

Venue  
## GH on the Park | New York City  
Experience historic elegance overlooking Bryant Park in the heart of Manhattan.  
54 West 40th Street  
New York, NY  
10018