**Watch On-Demand**

The agentic marketer:

A new playbook for the **AI-powered team**

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**In the age of AI, transform your best marketers into AI experts.**

It’s time to rewire your marketing model for impact, not just output.

Your best marketers are ready to build what’s next, but they’re stuck in a 1× world of manual work and disconnected tools while the pressure for 10× growth keeps climbing.

Join WRITER CMO Diego Lomanto and Director of Enterprise Content Alaura Weaver in this masterclass for marketing leaders who are ready to go agentic and scale strategy, not just content.

Discover **The Agentic Marketing Playbook**, a practical framework to turn AI productivity into brand differentiation and build a connected marketing engine ready for what’s next.

## What you'll learn

### **The agentic playbook**  
A new strategic framework for building a modern, AI-powered marketing team.

### **The return on investment of AI**  
Go behind the scenes at WRITER for a "Day in the life" to see how agentic marketers achieve ROI.

### **Real-world proof**  
Actionable insights from marketing leaders at American Eagle, KPMG, and Qualcomm.

### **From "run" to "fly"**  
A practical look at how to move from personal productivity hacks to a scalable, automated content supply chain.

## Featured speakers  
##### [Diego Lomanto](https://www.linkedin.com/in/diegolomanto/)  
Chief Marketing Officer

##### [Alaura Weaver](https://www.linkedin.com/in/alauraweaver/)  
Director of Enterprise Content

##### [Lauren Boyman](https://www.linkedin.com/in/laurenboyman/)  
Chief Marketing Officer

##### [Craig Brommers](https://www.linkedin.com/in/craig-brommers-616b1b1/)  
Chief Marketing Officer

##### [Don McGuire](https://www.linkedin.com/in/donnymac/)  
Chief Marketing Officer

Lead the Change. Don’t Chase It.

## Watch The agentic marketer: A new playbook for the AI-powered team

Get the Agentic marketing starter template when you submit the form and join marketing leaders reimagining how AI powers creativity, connection, and growth.