| Acme |
Approved |
noun |
TRUE |
TRUE |
TRUE |
Our company name. Don't add "Co", "Corporation", etc. to the end. |
Acme products are available for purchase in both retail and online stores. |
Acme was founded in 1995. |
Acme Co. products are available in retail stores. |
Acme Corporation was founded in 1995. |
|
Acme Co. |
Acme.com |
TRUE |
TRUE |
|
|
product, marketing |
| Thingy MaJiggy |
Approved |
noun |
TRUE |
TRUE |
TRUE |
This is the official name of our flagship product. Yes, the capitalization may be a little hard to remember, but that’s why we use Writer. |
Have a discount code for Thingy MaJiggy? |
|
Have a discount code for the Thingy Majiggy product? |
|
ThingyMajiggy |
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| best regards |
Don't use |
noun |
FALSE |
|
|
As a sign-off to email communication with users, it’s a little stodgy. Instead, try a simple “Thanks” or something more friendly like, “Let me know what you think.” |
Let me know what you think. |
Thanks |
cheers |
|
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TRUE |
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TRUE |
|
support |
| apologize |
Don't use |
verb |
FALSE |
|
|
Don't apologize if the issue occurred during the normal functioning of Thingy MaJiggy. In general, use “I apologize” or “We apologize” sparingly, as it opens us up to litigation. Instead, try “I understand” or “Let’s get that fixed.” |
I understand it's frustrating. Let's get that fixed. |
|
I apologize for the delay. |
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