Writer for retail & consumer

Win shelves. Move faster. Stay ahead.

WRITER transforms retail and consumer execution to scale work, stay ahead of market shifts, and win the digital shelf.

World-class retail and consumer brands trust WRITER

“We don’t want to be launching two weeks after our competitors. WRITER comes in beautifully in terms of helping us to not only generate product detail pages, but also ensuring that we have the tone of voice right, the brand guidelines so that they’re on point, but also the right volume of images and the right resolution.”

Bradley Lane
Head of Product for New Markets at EE (part of BT Group)

SPOTLIGHTS

Measurable impact from brand campaigns to customer acquisition

American Eagle shifts 40% media spend to AI and drives double digit productivity gains.

A global CPG manufacturer increases output by 4x and decreases time spent by 50% for PDP, social media, and email creation.

Vodafone UK sees search rankings improve 30% and content engagement increase 2x.

EE transformed marketing operations to scale 4,500+ products.

Fortune 100 global retailer realizes $50M in NSV uplift and 65% reduction in cost per SKU.

A major player in health and wellness retail saves $80M annually in AI-powered efficiency gains across 24 global brands.

Curology increases productivity by 50% while maintaining accuracy and compliance for dual brands.

ai AGENTS

Drive growth from creative brief to market activation

Empower marketing and commerce teams with agents that surface consumer insights, generate brand-compliant content, and launch campaigns that convert.

Digital shelf content & optimization

Scale high-converting PDP content across all retailers to grow revenue.

Retailer-ready content creation

Generate high-converting PDP copy, bullets, and product descriptions optimized for each retailer’s requirements.

Continuous SEO/AEO/GEO optimization

Surface keyword shifts, LLM query trends, and search ranking changes and recommend PDP updates.

Automated brand and compliance

Automatically verify retailer specs, legal claims, and required fields for all platforms.

Daily digital shelf intelligence

Send personalized briefings with PDP performance trends, search rank changes, competitor moves, and priority action items.

GEO/SEO analysis & content

Stay visible in AI search. Automate tasks, create on-brand content, and adapt your playbook as AI requirements change.

Natural language query generation

Analyze web and product content against SEMrush data to suggest AI queries.

Scheduled visibility monitoring

Schedule weekly reports of mentions, citations, and sentiment across ChatGPT, Claude, Perplexity, etc.

Gap and opportunity analysis

Synthesize visibility data and generate dynamic dashboards with recommended actions.

AI-optimized content creation

Generate on-brand, compliant web and product content with schema markup optimized for LLMs.

Personalized campaigns at scale

Drive conversion with campaigns across every micro-segment.

Campaign research and planning

Analyze audience and performance data from your data warehouse to generate strategic briefs, channel tactics, and persona-specific creative concepts.

Multi-channel personalized content creation

Generate persona-based emails, SMS variants, push notifications, and lifecycle messaging automatically.

Synthetic audience testing at speed

Test messaging, predict sentiment and resonance, and score variants—all before spending on media.

Automated compliance reviews

Build in brand, legal, and regulatory compliance, instead of waiting on post-production reviews.

Performance marketing automation

Lift ROAS with AI-native creative testing and optimization.

Multi-channel ad creative generation

Generate on-brand ad copy, headline variations, and creative assets optimized for every ad channel.

Automated creative testing and attribution

Test creative variations at scale, link performance data to messaging themes, and track conversions.

Continuous performance intelligence

Generate cross-channel dashboards and performance snapshots so teams see the full picture without manual data pulls.

Automated brand & compliance reviews

Build brand, legal, and regulatory compliance into content workflows. Compress or eliminate entire review cycles.

Load brand guidelines once

Raise the quality bar across the team by applying brand guidelines, custom voices, and approved messaging to all outputs.

Automatic enforcement and validation

Apply voice, tone, and rules by default in AI outputs. Flag human-generated issues directly in workflows.

AI-guided self-serve reviews

Reduce time spent on manual brand reviews by empowering users to run self-serve compliance checks.

WHY WRITER

Why retailers & consumer brands choose WRITER

Built for speed and scale

WRITER delivers retail-optimized AI that creates product content, marketing copy, and campaign variations instantly. Accelerate time to market and deploy with confidence using built-in brand guardrails and compliance controls.

Multiply output without adding headcount

Leading retailers and brands see 4x content output increases and 50-70% time savings by automating PDP creation, ad copy variations, and campaign workflows—freeing teams to focus on strategy, innovation, and winning at shelf.

Seamlessly integrated with your retail tech stack

WRITER connects with the platforms that power your business, through native and custom connectors. Extend your current investments while maintaining the governance and brand control that marketing and IT teams require.

A platform IT teams will love

WRITER is built for the complexity, scale, and governance that enterprises need. Plus, IT teams gain the security and controls to deploy confidently.

Explore resources for retail & consumer

From denim to data

American Eagle’s CMO shares his perspective on retail hyper-personalization, AI tools, and innovation strategies.

Building with words: Retail storytelling

WRITER’s VP of Retail shares his approach for freeing creative teams for strategic work and building hyper-personalized shopping experiences.

Marketing ROI calculator

Get an instant, personalized ROI calculation and see how WRITER transforms marketing workflows with agentic AI.

The agentic AI governance playbook

An enterprise framework for AI supervision, observability, and trust.

Evaluating agentic AI solutions for the enterprise

Evaluate agentic AI with confidence. Get the strategic framework to navigate costs, governance, and security for enterprise-wide scale.

Reimagine work with AI agents for retail & consumer brands.