##### Writer for sales

# Turn every rep into your top performer

Commercial teams trust WRITER to accelerate prospect research, personalize outreach at scale, and reduce friction in sales cycles.

World-class enterprises trust WRITER

## ai AGENTS

## Accelerate revenue at every stage of the sales cycle

## Automate account research, generate compliant content at scale, and deliver data-driven enablement—from prospecting through renewal.

#### Account research & intelligence

Eliminate manual research, automate meeting prep, and maximize revenue across your book of business.

#### **Automated account research**

Generate 360° account profiles in minutes by aggregating data across CRM, Gong, Slack, web search, and third-party sources like FactSet and PitchBook.

#### **Meeting prep and follow up**

Free reps from admin work by automatically generating pre-meeting briefs and post-call summaries and posting directly to Slack or Teams.

#### **Deal health monitoring and risk alerts**

Spot deal risk early by detecting changes in deal velocity and buyer sentiment across CRM, Slack or Teams, and sales calls, then automatically generating sales plays.

#### **Automated QBR creation and account summaries**

Make every QBR count, generating on-brand executive-ready presentations, grounded in account insights from CRM, account plans, and meeting conversations.

#### Personalized sales content

Drive higher engagement by enabling field teams to personalize on-brand and compliant content.

#### **Client research and briefings**

Keep field teams prepared with personalized daily client briefs and market analysis from secure web research or third party sources.

#### **Personalized prospecting toolkits**

Increase relevance and customer engagement with personalized engagement kits (microsites, emails, social copy) that pulls CRM, meeting conversations, and external web research.

#### **Buyer messaging validation**

Increase message effectiveness by testing and iterating with synthetic buyer personas before deploying to prospects.

#### **Compliant, client-ready deliverables at scale**

Eliminate compliance bottlenecks by generating polished documents, presentations, and dashboards with automatic brand, legal, and regulatory compliance.

#### Personalized campaigns at scale

Drive conversion with campaigns across every micro-segment.

#### **Campaign research and planning**

Analyze audience and performance data from your data warehouse to generate strategic briefs, channel tactics, and persona-specific creative concepts.

#### **Multi-channel personalized content creation**

Generate persona-based emails, SMS variants, push notifications, and lifecycle messaging automatically

#### **Synthetic audience testing at speed**

Test messaging, predict sentiment and resonance, and score variants—all before spending on media.

#### **Automated compliance reviews**

Build in brand, legal, and regulatory compliance, instead of waiting on post-production reviews.

##### WHY WRITER

## Why sales teams use WRITER

#### Accelerate growth by scaling top reps

Encode your best sales practices into WRITER and delegate account research, meeting prep, and content generation—so every rep performs at top-tier productivity.

#### On-brand and compliant, by default

Apply your brand standards, approved knowledge, and compliance requirements automatically to every email, presentation, and proposal—so reps create content that’s on brand and compliant.

#### Seamlessly integrated with your tech stack

WRITER works natively with your CRM and collaboration tools—delivering outputs directly where reps work, without switching tools.

#### A platform IT teams will love

WRITER delivers the productivity gains and revenue outcomes sales leaders need, with the security, governance, and controls IT requires.

## Explore resources for sales teams

#### Forrester TEI Study: 333% ROI in 12 months

See how enterprises achieve returns with WRITER, featuring customer results and independent economic impact analysis.

#### How Commvault deployed sales enablement agents

See how Commvault enabled self-serve enablement for its sales teams.

#### The six pillars of The Agentic Compact

Get the definitive framework for deploying safe, responsible, human-agent collaboration.

#### From dashboards to action

IBM’s Group VP of Data, BI, and AI Strategy shares frameworks that separate successful AI deployments from expensive experiments.

Reimagine how revenue teams work with AI agents.