How to calibrate voice for your content

Last updated 9 days ago

Who can use this feature

• Supported on Starter and Enterprise plans
• Org admins, business admins, and team admins can calibrate voice profiles that are made available to others.
• Team members can use voice profiles to generate content and can create their own custom voice within WRITER Agent.
• Also available in Chrome, Edge, Mac, Windows, and Figma.

WRITER's voice profile creation experience is comprehensive and flexible, making it easy to create, test, and tune brand-aligned voices that scale across your teams. With voice calibration, you can create outputs that sound just like you, faster. Savvy brands know how important consistent brand and individual, shared voices are. Voice allows you to build your different voices in WRITER, and see them in action across the platform in the content you generate.

You can provide examples of existing on-brand content and WRITER will reverse-engineer your voice. Test how your new voice performs on different content formats and edit the voice profile as you go. Iterate on your voices as your brand evolves. Link your company style guide to automatically apply suggestions and terms when WRITER Agent generates outputs. Voice helps you scale compliant content across your team without endlessly customizing prompts.

How to create a team voice profile

Getting started

Either select AI Studio from the left menu, or select the settings icon (⚙) to access your team settings.

From the left menu navigate to Voice & style > Voice. From there, select Tune your default voice or if voices already exist in your account select Add a voice.

Choose your creation method

There are two ways to create a voice in WRITER:

• Start with examples (recommended): Provide examples of your best, most representative content. WRITER will analyze the copy to identify distinguishing traits, vocabulary, and style.
• Start with a voice description: Select Skip in the upper right corner of the voice creation flow to bypass the examples, paste in an on-brand description and edit it directly.

Create a voice from examples (recommended)

1. Paste examples of your on-brand content into the text boxes. You can use up to 8 text boxes to organize different examples.
2. You’ll see adjectives automatically generated and displayed below the example. These can be regenerated after changing the example text and selecting the refresh icon next to the adjectives.
3. Provide at least 300 words total (500+ words recommended). There is no upper limit—provide as many examples as you need within each example box.

💡 Tip: For best performance, provide examples from a single content type (like all email examples or all blog posts) rather than mixing different formats. This helps WRITER understand the specific voice for that use case.

1. WRITER analyzes your examples and extracts a voice profile with a short overview and detailed characteristics.
2. Enter a Voice name and provide a description so your team knows when to use it.
3. Review the extracted voice profile. If it sounds right, proceed to the next step. If not, you can update your examples and re-extract.
4. In the Voice profile section you’ll see a description of the attributes pulled from the examples. Review this and make adjustments as needed.
5. Next, below the Voice profile section you’ll find the perspective settings to further customize the voice.

How to test and refine a voice profile

When creating a voice, you can test how it performs and refine it until it's right:

• In the last step of the voice profile creation flow, you can enter sample prompts to test the outputs. We recommend using prompts that align with the content the voice profile is tuned for.

How to edit an existing voice profile

Voice allows you to edit and refine voice profiles as your brand evolves: Navigate to AI Studio> Voice & style > Voice. Then locate the voice profile you want to edit, select the ••• menu next to the voice, and select Edit.

From here you can update your voice profile, test it to ensure it performs as expected. Select Save when you're satisfied with the changes.

How to apply voices to WRITER Agent

To have a specific voice applied to your WRITER Agent session, select it from the + menu. To learn more about using WRITER Agent click here. Be sure to only apply voices where it makes sense to do so.

FAQs

What happened to my legacy voices?

Legacy voices remain unchanged and can still be used. However, only new voices can be created and saved as editable voice profiles. If you would like, you can use the same example text to generate an updated version of the voice using the new flow.

Can I upgrade my existing voices to the enhanced Voice experience?

There is currently no way to automatically update legacy voices to the enhanced version. We recommend creating a new voice from the examples in the legacy voice and then deleting the legacy voice.

What's the difference between creating a voice from examples vs. a manual description?

WRITER's testing shows that voices created from examples consistently perform better than manually written descriptions. When you provide examples, WRITER can reverse-engineer your actual writing style, tone, vocabulary, and cadence.