A tale of two PDPs: How CPG brands are transforming PDP workflows with generative AI
A tale of two PDPs:
How CPG brands are transforming PDP workflows with generative AI
One of the biggest barriers to generative AI adoption is knowing where to start. But savvy CPG brands have unearthed the perfect entry point: product detail pages. An organization may have thousands of PDPs. And they need to rewrite each one to meet the specific requirements of different eRetailers and business regions. That’s not to mention SEO updates, seasonal promotions, or an annual refresh. The entire process is tedious, time-consuming, and impacts revenue — it’s a tailor-made use case for generative AI.
Join us on for a 30-minute session— a tale of two PDP workflows —led by CPG industry expert, Kushala Silva, Solutions Marketing Lead, Christine Tran, and Smit Shah, Customer Architecture Manager at Writer. Here’s a quick look at what we’ll cover:
| Generative AI for PDP workflows— Learn how two consumer brands use generative AI to immediately impact SEO, conversion, and revenue. | |
| AI transformation in CPG—After PDP workflows, what are the next use cases that CPG brands can implement in their generative AI journey? |
If you’re looking to drive impact and ROI with your AI investments in 2025, this can't be missed. Watch now.
Who should watch:
Consumer goods and retail leaders in:
- Marketing, digital, and brand
- Merchandising
- Strategy, innovation, or AI centers of excellence
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